What is the “digital fix-up” included in the base price of the still film processing service?

After scanning, images are adjusted by human eye for brightness, color (when applicable), sharpness and contrast. This work is done using the world’s standard professional photo editor Photoshop CS.  The difference between this approach and the approach used by a conventional photo finisher is night and day.  Most commercial high volume scanners allow only for a very simple brightness and a color adjustments.  Using Photoshop CS is integral to doing this work properly.